Goldfish Have A Better Attention Span Than Smartphone Users

CONNECT WITH US ON SOCIAL MEDIA ➜  

This research is not from yet-another-random-website but from Microsoft itself. A 2015 study from Microsoft claims that smartphone users have shortened the average attention span to just 8 seconds! This is not just funny but also the hard truth we should digest. Thanks to our smartphones (and our Internet addiction) we have less attention span than a Goldfish. Yep, that’s right.

Attention Span – The time period for a person to concentrate mentally on a specific activity.

Goldfish Have A Better Attention Span

The study involved Canadians mostly, but it was focused on all the people who are digitally active.

Goldfish Have A Better Attention Span

  • The average human attention span in 2010: 12 Seconds
  • The average human attention span in 2013: 8 Seconds
  • The average attention span of a goldfish: 9 seconds

4 seconds reduced from 2010 to 2013 and now we are just 1 second below goldfish. Microsoft’s new “How does digital affect Canadian attention spans?” research report, says that, human beings are more easily distracted when they have a device with a screen such as a smartphone or even a smart watch.

The report said, “Digital lifestyles affect the ability to remain focused for extended periods of time. Canadians with more digital lifestyles (those who consume more media, are multi-screeners, social-media enthusiasts or earlier adopters of technology) struggle to focus in environments where prolonged attention is needed.”

Fortunately the reports also said that even though they (smart devices) decrease our attention span time they also help us to improve our multitasking abilities.

Reminds us of the quote by Satya Nadella (CEO, Microsoft),

“We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention.”

It’s just so simple, just recollect how many times you used your smart devices (laptop / phone / tablet) today? Now Goldfish beat us, next time it could easily be some other fish.

GearBest 3rd Anniversary
DeviceBAR
  • Short URL: http://device.is/1HqQpdu   |
I’m the CEO & Founder of Slashsquare, an Indian Blog Network & Web Consulting Media. I’m a Blogger, an Internet Marketer, and a Minimalist. DeviceBAR is a part of Slashsquare network.


You can comment using your Facebook Profile too!




Leave a Reply